Breaking: Disney to build massive art display on IDRIVE Orlando
Disney wants to create a massive dynamic art installation that wraps around International Drive Orlando Hollywood Plaza parking garage at 8050 International Drive. The parking Garage currently for Mangos and has Mooyah Burgers on the bottom floor.
Central Florida's largest employer and biggest theme park operator — plans to erect a massive dynamic art installation on International Drive in Orlando's tourism heart in a first-of-its-kind deal for the region.
Disney (NYSE: DIS) seeks Orange County approvals to build a gargantuan, ribbon-like art display at 8050 International Drive on the Hollywood Plaza garage, Orange County records show. The entertainment giant is partnering with Japan-based Mitsubishi to install and maintain the dynamic art, which will face Orlando's main artery, Interstate 4, and look north toward downtown.
Winter Park-based Acomb Ostendorf & Associates is the project applicant, and the parking garage owner is Hollywood Plaza Garage Realty — an entity tied to Orlando businessman Josh Wallack, who is the COO of nearby nightclub Mango's Tropical Cafe.
The project is in development and would be completed in 2022, Disney told Orlando Business Journal. The company added that it would share more details at a later date.
OBJ has learned construction is expected to last less than a year, and Disney is occupying some retail space on the bottom floor of Hollywood Plaza.
Representatives with AOA and Mitsubishi weren't available for comment. Wallack declined to comment.
Orange County records show the application for the dynamic art installation was approved on June 16, which allows the applicant to seek building permits. Orange County Senior Public Information Officer Despina McLaughlin told OBJ the "graphical renderings in the linked application package are 'conceptual only' and not necessarily reflective of the eventual digitally displayed 'artwork."
Renderings show the display featuring Disney World's Slinky Dog Dash roller coaster in Hollywood Studios with the words "Toy Story Land" and picture of a Little Green Man, one of the characters in Disney's "Toy Story" movie franchise.
The display will weigh in at 114,671 pounds, which is roughly equivalent to nine African bush elephants. The dynamic art will be about 30 feet high at its tallest point and 337 feet long, more than a football field.
The art installation will have major exposure for Disney, as more than 200,000 cars pass daily along Interstate 4. Meanwhile, International Drive's hotels, nightlife, entertainment, restaurants, and more attract 15 million visitors annually, according to IDriveDistrict.com. That's important as this art display may act as a magnet to bring more guests to the Walt Disney World resort.
Disney's art installation likely will lead to others pursuing similar ventures, particularly north of Sand Lake Road and near the convention center, said John Krzyminski, senior director at JLL, an active real estate broker along International Drive who is not involved in the Disney dynamic art display. For example, the dynamic art displays could be a tool for visiting conventions that wish to market or use displays as a welcome sign for attendees arriving in and around the convention district.
"It's going to elevate the overall feel and stature of the corridor," Krzyminski said.
The art installation has been years in the making, with supporters comparing these displays to installments already seen at the Guggenheim Museum in New York City or on the exterior of the Sydney Opera House.
In January 2020, Orange County voted to allow users on I-Drive to have large video screens with art and graphics, as well as a smaller area — 10% or less of the overall screen — that can use for text such as letters, words, and numbers for advertising, sponsorships and more. The screens must be at least 600 feet away from Interstate 4 and are allowed only for buildings that exceed two stories in height. Businesses could generate a new revenue stream from selling sponsorships on the screens.
The cost for these large-scale installations depends on the size, but some experts say with additional content creation costs, it could exceed $1 million per wall.